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Announcing the Winners of National Short Video Competition on Sustainability Call for Greater Action

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Youths take to documentaries, animation, and comedy skits to educate fellow Singaporeans on environmental issues and sustainable practices

Twelve youths who demonstrated exceptional creativity in raising awareness for environmental sustainability clinched awards at the 2021 Sus Ads Video Challenge Awards Ceremony last Wednesday 23 November. Judged on their content, originality, creativity and technical execution, a total of eight awards were given out at the Awards Ceremony graced by Mr Tan Kiat How, REACH Chairman and Minister of State for Communications and Information & National Development, and Mr Desmond Tan, Minister of State for Home Affairs & Sustainability and the Environment.

Organised by REACH in collaboration with MM2 Entertainment and AsiaOne, the inaugural Sus Ads Video Challenge called upon youths to create an original short video (60 seconds or less) on what they currently do or can do to support sustainability, to encourage others to take action. The Challenge saw a total of 80 entries from 63 individuals and 17 teams, which centred on water and food security, and illustrated how simple lifestyle changes can make a difference in saving the planet.

Quirky and original content about sustainability 

Amongst the winners in the Student Category is Livia Fin, an illustration design and animation student from the Nanyang Academy of Fine Arts. Coming in the first place, she used 3D modelling and animation to showcase how seemingly harmless daily activities can contribute to carbon emissions. Titled ‘Consumption and Climate Change’, her video calls upon Singaporeans to practise mindful consumption habits.

The 2nd place in the student Category – Un-skippable by Muhammad Danial Bin Mohamed Khalid, Syabil Rizqin Bin Samad, Muhammad Danial Irfan Bin Mohammed Khalid

The 3rd place in the student Category – Goldfish Kid by Nicholas Tay

In the same category, Temasek Polytechnic student Muhammad Danish Fikri Bin Mohamed Fadil’s “Save Water, Save Money” won the hearts of the audience. The 60-second video, which combined elements of horror and humour, highlighted how the simple act of turning off the tap can help to save water. 

In the Open Category, youths tackled a wide range of sustainability issues, including energy conservation, waste reduction and recycling. “Pass Me Forward” imagines a letter from a dress to illustrate how fashion can be sustainable, while “Learning Sustainability with Nasir” shows how our sustainable habits can help save the environment. 

However, it was Leo Ching Ling’s “Sound of Sustainability” that won first place in the Open Category. In a creative take on sustainability, the 20-year-old Ngee Ann Polytechnic graduate used to sound with aesthetically pleasing visuals to demonstrate the simple actions one can take to protect the earth. 

The 2nd place in the Open Category – The Interview by Tan Jing Ren, Choo Han Pin, Logan Wong


Setting the stage for more sustainable practices 

“We are impressed by the youths’ effort and creativity in producing these videos,”
said REACH Chairman Mr Tan Kiat How,

who was also one of the judges on the panel for the Challenge.

“I am heartened to see that many young Singaporeans are aware of the responsibility they each have in protecting the environment. By showcasing innovative yet pragmatic ways to make sustainability part of their daily lives, our youths have displayed a sense of ownership towards creating a greener and more sustainable Singapore. I hope that they will continue to champion sustainability in their communities.” 

Driving dynamic conversations around sustainability 

The awards ceremony which took place at The Cathay also saw a dialogue session providing an opportunity for youths to share their views on sustainability issues. Panellists include REACH Chairman and Minister of State Tan Kiat How; Minister of State Desmond Tan; filmmaker and actor-host Annette Lee; and environmentalist and digital creator Woo Qiyun. 

The discussion expounded on Singapore’s sustainability efforts as part of the Singapore Green Plan 2030, and how youths can play a larger role in the sustainability movement. 

The videos from all eight winners will be aired at Cathay Cineplexes island-wide. The public can also view the winners’ videos on https://www.asiaone.com/susads. 

Judged on their content, originality, creativity and technical execution, a total of eight awards were given out at the Awards Ceremony graced by Mr Tan Kiat How, REACH Chairman and Minister of State for Communications and Information & National Development, and Mr Desmond Tan, Minister of State for Home Affairs & Sustainability and the Environment. 

Organised by REACH in collaboration with MM2 Entertainment and AsiaOne, the inaugural Sus Ads Video Challenge called upon youths to create an original short video (60 seconds or less) on what they currently do or can do to support sustainability, to encourage others to take action. The Challenge saw a total of 80 entries from 63 individuals and 17 teams, which centred on water and food security, and illustrated how simple lifestyle changes can make a difference in saving the planet.

 


*Image credits by REACH, Ministry of Communications and Information

 

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